Can Supreme revive aughts favorite True Faith? You’d higher imagine it
Persevering with on from latest hookups with Thrasher, Vans and The North Face, New York skate model Supreme is again with one other punchy collaboration, and this time it’s aughts favorite True Faith within the scorching seat.
Launched in 2002, True Faith is arguably best-known for its particularly zhuzhy model of saggy denims embroidered with a trademark horseshoe image on the again pocket. The label achieved widespread reputation within the late aughts and early 2010s, with Forbes detailing that between 2007 and 2012 the label’s revenues nearly tripled, reaching a staggering $490 million in 2013. This was largely right down to a string of superstar endorsees, together with Megan Fox, Chris Pratt and 50 Cent, in addition to its notable point out in The Black Eyed Peas’ 2005 chart topper “My Humps”.
Lately, nevertheless, True Faith has fallen by the style wayside (not even Bella Hadid’s stint because the face of the model in 2018 may assist it return to type) and its house owners TowerBrook Capital filed for chapter 11 chapter in April 2020.
With Supreme’s assist, nevertheless, TR may see its fortunes change. The pair’s new collaboration, which drops this Thursday, consists of dual-branded, ultra-baggy cargo pants and denims that include TR’s aforementioned emblem stitched on the again pocket. To match: boxy trucker jackets in a variety of colourways, from bubblegum pink to camo. Elsewhere there are beanie hats with enlarged Supreme and True Faith logo-detailed labels up for grabs, in addition to rhinestone-detailed, six-panel truckers and outsized skater boy hoodies.
It’s a wise transfer from Supreme, because the casualwear world is presently driving a Y2K-influenced wave, which has seen the likes of Olivia Rodrigo, Troye Sivan and Tik Tok influencer Adrienne Reau deliver again a number of the decade’s largest tendencies (see huge, saggy, ultra-low-rise denims, crop tops and ice-tipped hair).
Elsewhere, Italian label Blumarine’s SS22 assortment is filled with low-slung denims and barely-there tops akin to these worn by Paris Hilton again in 2006 whereas Hedi Slimane has heralded the return of the Brad, Britney and Beyoncé-approved trucker hat at Celine. Palace Skateboards has even partnered with one other archetypal 2000s denim model, Evisu.
With True Faith getting the Supreme seal of approval, we reckon it’s solely a matter of time earlier than we’ll be sporting Esprit sweatpants with Sean John’s velour observe jackets. You’d higher imagine that, too.
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