Cease every little thing you're doing and purchase some A24 merch
Final 12 months a gaggle of celebrities began sporting merch emblazoned with the emblem of impartial film studio Elara. From Timothée Chalamet and Emily Ratajkowski to Finn Wolfhard and Pete Davidson, Hollywood's buzziest names couldn't get sufficient of the manufacturing firm that was based in 2014 by Sebastian Bear-McClard and Josh and Benjamin Safdie.
Elara has garnered consideration for placing out a few of the most-hyped movies and TV exhibits lately. It delivered Jay-Z's 2017 video for “Marcy Me”, one-off TV present Brockhampton: Sugar and Good Time, which starred Robert Pattinson, in 2017, in flip establishing itself as an ultra-cool counterpart to business giants corresponding to Warner Bros and HBO.
We're right here to formally predict that the identical factor is about to occur with A24. The privately owned movie manufacturing firm is the impartial distributer behind Oscar-winning films corresponding to Moonlight, Girl Hen, Minari and Ex Machina, in addition to just lately launched The Inexperienced Knight and Zola, and was tapped by Elara to supply Uncut Gems in 2019.
A24 has additionally simply been given the nod by hip-hop megastar Travis Scott, who has introduced that he’s partnering with the indie label to create his personal movie, Utopia. The flick might be launched similtaneously his upcoming album of the identical title and in step with his earlier album drops (Astroworld, Rodeo) we're anticipating there to be a heap of fantastic merch – seemingly that includes A24 and Scott's Cactus Jack branding – to coincide with the launch.
However if you wish to get forward of the sport, learn on. The manufacturing large, which is predicated in New York Metropolis, has already been placing out its personal in-house merch. A24 just lately partnered with Californian tie-dye T-shirt firm On-line Ceramics to create a spread of clothes emblazoned with the graphics from The Inexperienced Knight, whereas the pair beforehand dropped Midsommar and Hereditary Treehouse gear. What's extra, A24 has even teamed up with Jonah Hill on a T-shirt drop, in addition to streetwear label Mind Useless.
Our recommendation: get in there earlier than Travis Scott's die-hard followers (or Timothée Chalamet) beat you to it. Beneath is the perfect A24 merchandise on provide proper now…
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