In the present day's obsession? A high-fashion water bottle (obvs)

There’s been a shift in trend land. Whereas pre-pandemic we’d purchase luxurious garments to face the world in – all of the whereas wanting completely fabulous – we’ve now entered an age when frivolity is considered with an air of suspicion and performance is valued way over type. 

Take the current factor for souped-up water bottles and bottle holders. Sloshing neatly into the broader reusable bottle pattern, which has been doing the rounds for the previous few years, this new breed of high-fashion hydrator additionally performs into the increasing client urge for food for merch.

Nonetheless, removed from being as ineffective as that Muse tee you obtain on the band's world tour again in 2004, this new swath of ultra-luxe merchandise is well as legitimate because the cross-body luggage and nifty telephone holders you bought within the time earlier than Covid. Not least, the branded water bottles pictured beneath. 

They’re designed to carry your favorite imbibable liquids, in spite of everything, which is able to are available in very helpful as we re-enter actuality en masse and battle to get a drink on the bar. Although that will even have one thing to do with the aforementioned band on the tee you’re carrying.

Oh, and we realise that these are doubtlessly essentially the most frivolous issues you possibly can presumably spend your hard-earned money on proper now, however that's half the enjoyable, no?

1. Saint Laurent

Is it an Oscar statue in disguise? Is it a miniature Olympic torch? No. It’s Saint Laurent’s new bottle and you understand you need it. Simply make sure you've received one of many Parisian model's slouchy black leather-based holdalls to hold it in (as a result of you understand need a kind of too).

2. Louis Vuitton

About as understated as an Afghan hound with a perm: Louis Vuitton's all-round drinks receptacle is right here to jazz up your hydration. The monogrammed thermos inside can be additional sensible (up to now, so LV) provided that it'll maintain scorching drinks cold and hot drinks chilly. 

3. Fendi

This sensible monogrammed service from Fendi is simply the ticket for hikes to the seaside bar this summer time. Notice the egg yolk-yellow tag service, which ought to forestall it from getting misplaced within the dunes. 

4. Prada

Stylish, (surprisingly) reasonably priced and characteristically understated. Preserve this monochromatic aluminium possibility from Milanese super-brand Prada in your keyring always. And if it will get too heavy on your fob, merely connect it to your belt as a substitute!

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