Inside Burberry's new ultra-luxurious Knightsbridge hangout
Since becoming a member of Burberry in 2018, artistic director Riccardo Tisci has remodeled the face of the British trend home. Inside mere months of assuming the place of artistic director on the 165-year-old model the previous Givenchy designer had launched a brand new block capital brand for the label. Six months later he unveiled the Thomas Burberry monogram, the primary within the model's historical past. Tisci has additionally been instrumental in taking Burberry's attraction to a wider viewers by means of his connection to the Kardashian clan, in addition to Marcus Rashford, FKA Twigs and Unhealthy Bunny, his muses.
Now the 46-year-old designer has opened the doorways to the model's new flagship retailer, which is the primary retail house to be completely designed whereas he has been in cost. Located on the prestigious No1 Sloane Avenue tackle, which till lately remained empty, the 9,224 sq. foot, three-floor house is a side-step away from something we're used to seeing from Burberry.
In contrast to most retail areas which have open their doorways in 2021 – Browns' Brook Avenue and Adidas' Carnaby, as an example – and, certainly, Burberry's personal pre-existing shops, your complete retailer is completely stripped again. Neglect interactive mirrors and computerised purchasing experiences, this house is all about product, so if you happen to're out there for a fuss-free purchasing expertise, 1 Sloane Avenue is the place to go.
Working with Milan-based architect Vincenzo De Cotiis, Tisci needed the flagship – which is bookended by luxurious shops Harvey Nichols and Harrods – to replicate the codes of the style home. Each inch of the house takes cues from the label's iconic black, purple, white and camel verify, which was first launched in 1967. Champagne-hued railings adorn black and white checkerboard-tiled staircases, a clean, beige carpet runs via the higher ranges of the shop, whereas floor-to-ceiling camel curtains line the ivory partitions, as do the model's silky scarves.
Downstairs you'll discover Burberry's new unisex icon – the Olympia bag – which is surrounded by a sequence of Greek statues, whereas Tisci's womenswear collections sit on the primary ground. The menswear collections will be discovered on ground three and it's additionally right here that you just'll discover Burberry's Spring/Summer time 2021 line, in addition to Tisci's monogrammed equipment, leather-based items and signature, chunky and logo-heavy footwear. Oh, and there's additionally a Burberry espresso store – très stylish.
Burberry chief government Marco Gobbetti stated, “Our new flagship retailer is a manifestation of all that’s Burberry: genuine, daring, elevated, with creativity at its core. An iconic vacation spot within the coronary heart of Knightsbridge, London, it’s the first to hold our new world retailer idea, offering a uniquely British luxurious setting for our native and worldwide prospects to discover our model and merchandise.”
Burberry's flagship retailer is positioned at 1 Sloane Avenue, London SW1. burberry.com
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