It's official, Adam Driver is Burberry's new main man
Oscar-nominated Adam Driver is among the busiest males in Hollywood. Contemporary off the again of filming the upcoming Ridley Scott-directed Home Of Gucci biopic alongside Woman Gaga, in addition to a lead function in The Final Duel, the 37-year-old American actor is at present selling the newly launched Annette in Cannes, a darkish musical drama from Frenchman Leos Carax. And if all that wasn't sufficient, the Star Wars actor has simply added one other job to his CV because the face of Burberry's newest perfume.
The scent, which is known as Hero and can be obtainable from August, is the primary created below Riccardo Tisci's tenure on the British model. It’s a heady mix of glowing bergamot, juniper, black pepper and three kinds of cedarwood, from Virginia, the Atlas Mountains and the Himalayas.
Since becoming a member of in 2018, after a 12-year reign at Givenchy, Tisci has left his mark on the storied 165-year-old style label, reimagining its gabardine outerwear, sharply tailor-made suiting and signature test. In the present day the home is infused with gender-bending substances, from pleated skirts to sleeveless trench coats, whereas it has additionally been given a streetwear edge by the use of logo-heavy sneakers, outsized varsity jackets and even a brand new monogram.
Tisci has tapped a variety of younger abilities to entrance his campaigns, who Driver will be part of, together with FKA Twigs, Kendall Jenner and Marcus Rashford, which has given the century-and-a-half-old model a recent burst of relevance in 2021.
Of his coveted positioning as one in all Burberry's faces, Driver stated: “I’m very blissful to be working with Burberry on this marketing campaign and with Riccardo Tisci in representing his first perfume for the model.”
Tisci has stated: “making a perfume is such a private and intimate course of, and I particularly felt this for Burberry Hero – my first perfume for the model. I wished Burberry Hero to encapsulate trendy masculinity, to play on the essence of primal human and natural instincts, channelling the duality between energy and sensitivity.
"I’m so thrilled to have labored with the superb Adam Driver to embody Burberry Hero for the home. He has this unimaginable depth in articulating what masculinity means right this moment – how energy may be refined, and feelings can empower. Our founder Thomas Burberry was a person who additionally celebrated that stability, utilizing a robust however romantic horse as the long-lasting emblem for his model, inspiring lots of the home codes we proceed right this moment.”
Burberry Hero can be obtainable from 2 August at burberry.com, in Burberry shops and from choose retailers.
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