#TrendingWithTikTok: We chat to Iconicakes, AKA Sara and Avni, the web's favorite sisters
Each month GLAMOUR's Social Media Director Chloe Legal guidelines might be interviewing and spotlighting a number of the most empowering and distinctive creators on TikTok. All of us mindlessly scroll, hum problem songs all day, and have realised there's no such factor as an authentic thought since being on the app. However, as with all social media, it's necessary to curate your on-line area – participating and connecting to creators who educate, empower and encourage us.
This month, we get to know Iconicakes, a Gen-Z sister-act with 2.3 million followers and 84 million likes on TikTok, a joint account they run collectively. They're all-rounders, posting hair tutorials, trend styling movies, and day-in-the-life vlogs. Their GRWMs and vlogs are addictive due to how accessible they’re, watching them go on dates, preparing for college, going to festivals – it's refreshing, enjoyable, and inventive content material. The London-based sisters have a two-year age hole, Sara, 19, is learning legislation and anthropology at College, and Avni, 17, is doing her A-levels in artwork, historical past and politics, while balancing their careers as on-line creators.
We began the account so folks wouldn't really feel lonely… Sara: My sister and I moved from India to the UK on the age of 10 and eight, it was tremendous troublesome to slot in particularly as a result of our English wasn’t one of the best. So, as quickly as our mum allowed us to have social media, we began a joint account on Instagram – we wished to create a friendship group for folks like us. Our account is there to attempt to be sure that folks received't really feel lonely, as a result of everybody has a good friend on their cellphone! We began ‘doing ’social media round 5 years in the past, so numerous our followers have grown up with us – it's a group, a journey we've all taken collectively.
Our three make-up bag necessities are…
Avni:
- Since I’m not a basis gal, I at all times carry Estée Lauder SPF 15 tinted moisturiser. It offers my face a fairly sheen while preserving her good and moisturised. It additionally protects my face from the solar and that’s at all times a bonus!
- I like an excellent forehead gel! I at all times carry it in my purse. I exploit the superfluid forehead gel. It holds my brows in place while giving them a pleasant form. In addition they get a a lot thicker end. To fill in my brows I exploit the MAC forehead Gelcreme which can also be tremendous! The superfluid forehead gel compliments any merchandise for eyebrows because it’s clear.
- If I do put on any basis, I are inclined to go for Charlotte Tilbury's ‘Airbrush flawless’ basis. It’s tremendous mild and offers a very pure end.
S:
- Mascara! Mascara actually adjustments my whole face. I’ve a bizarre fascination with lengthy eyelashes. With out it, I appear like I’m always on the verge of tears (that sounds fairly regarding really haha!), however as soon as I pop on a little bit little bit of mascara it’s recreation over. My favorite mascara is the Anastasia Beverly Hills ‘lash brag’ quantity mascara.
- One other product I at all times carry is a cream blush, it takes two seconds to pop on and it makes you’re feeling tremendous fairly and smiley. My favorite blush is the Maybelline New York cheek warmth within the shades ‘10 pink scorch’ and ‘25 fushia spark’. They’re very long-lasting and simple to make use of so you’ll be able to brighten up your make-up on the go!
- I’m undoubtedly a sucker for the Fenty magnificence gloss bomb lipgloss and the diamond bomb spotlight. They are often repurposed for eyeshadow to create a shiny look, each merchandise can be utilized as highlighter and the gloss bomb is such an incredible topper for any lipstick. It seems notably good on the Anastasia Beverly Hills lip glosses!
The three phrases we'd describe each other as are…
A: I’d describe Sara as chaotic, clever, and loving.
S: I’d describe Avni as targeted, comforting and gifted.
We began TikTok to faucet into our creativity…
We started this journey on Instagram and we regularly moved to TikTok too. Across the finish of final 12 months, my sister and I wished to discover our creativity via totally different platforms and codecs. So, we started our ‘trend week’ sequence (the place we dressed in numerous aesthetics) and from then onwards we explored our artistic sides via challenges and productiveness movies. We realized the right way to work together with a brand new viewers via our remark sections – by asking questions we started to create content material collectively as a group relatively than my sister and I presenting the content material to everybody. Our first movies are mortifying, however we do nonetheless maintain them up as they’re part of the journey and evolution.
TikTok content material
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Our most viral movies are fairly random…
Generally what goes viral is random – just like the time 15-year-old Avni obtained 10 million views for simply peeling off a face masks. Aside from these mysterious anomalies, our first trend week sequence on TikTok obtained round 10-15 million views per video, for five days, and the next week obtained numbers as large as 15 million and 21 million. This was a really thrilling however overwhelming time, we went from having round 100,000 followers on TikTok to over 1,000,000 in only a week. This utterly modified our lives and since then we've tried to enhance our content material, not simply to have enormous quantities of views however to be artistic and make buddies with all the brand new people who have joined this journey.
TikTok content material
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We began a joint account as a result of we've at all times been finest buddies…
We now have at all times been finest buddies, even once we lived in India we have been completely inseparable. Regardless of our two-year age hole, we have now walked hand in hand via each expertise. It’s nearly like we have been studying the identical ebook however have been on totally different pages, and after doing a little rising up, we determined to be the authors of our personal books. We determined to create social media content material via a joint account as a result of we wished to have enjoyable collectively, share the identical journey and domesticate an viewers that may see our variations, similarities and relationship with each other. This manner, we aren’t certain to every to create content material however we need to be round one another to maintain it light-hearted and enjoyable.
TikTok content material
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The final 12 months has been so laborious, with a lot of our household residing in India…
The final 12 months has been extremely troublesome, not only for us however for everybody. It was actually a time that reset everybody’s appreciation for social interplay, well being, and family members. An enormous portion of our household is from India and Covid’s impression on our family members like our grandparents was extraordinarily troublesome to expertise. The final 12 months confirmed my sister and I the significance of constant communication and completely committing to doing stuff you love. It actually gave us a actuality examine as a result of it reminded us of how fortunate we’re to have such a beautiful friendship group on social media. We supported one another, raised consciousness and cash for charity.
How we recover from the content-creation concern…
Create a plan! The concern comes from the unknown. Understanding your personal journey is crucial side of making content material. Should you can see it you are able to do it. We propose grabbing a giant piece of paper writing your identify within the center and making a thoughts map of all of the ideas you’re keen on exploring. After this, make a timeline for your self for when to create this content material and get it out on social media. Oddly sufficient, it’s a very welcoming place. So go, get began and do it. It’s only one life.
We're not impressed by different influencers…
Very often it isn’t different TikTok accounts that encourage us however the people who observe us. My dad at all times says ‘the folks you encompass your self with make you who you’re’. They form us into who we’re and we might be without end grateful.
TikTok content material
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We now have large plans coming…
For us, we need to dip our toes into the hair care and skincare trade. Quite a lot of manufacturers are nonetheless on a journey to learn to cater to various hair and pores and skin varieties – there's a whole lot of work to be carried out on this area, and we're actually eager to discover this and share all the guidelines and tips our grandmas and aunties taught us through the years to assist create merchandise and content material for folks like us.
